Wednesday, April 29, 2009

Cause Marketing is Catching Fire

One of my newest passions has become reading about and getting involved with cause marketing opportunities. Cause marketing is not really new, but it is becoming a popular way for creating cooperative efforts between a for-profit business and a non-profit organization. For example, since I have supported the Susan G. Komen Race for the Cure for breast cancer, I remember their partnership with a yogurt company to save lids and save lives. Yoplait donated several cents to the cause for each lid turned in by consumers. The program not only raised awareness of breast cancer, it likely encouraged consumers to purchase the yogurt and donate to the cause.

I am sure you know other examples. The documented impact they have is incredible. Research shows that 9 out of 10 Americans think companies should work with non-profits to raise money and cause awareness. And 8 out of 10 consumers would switch brands if another brand of like price and quality was involved with a good cause. The majority of people also have a better opinion of those brands that support causes they care about. Could marketing get any easier?

Non-profit groups get access to funds to help promote their cause, and companies benefit by generating positive public relations and new marketing opportunities.

Anderson & Associates can help your company or non-profit group identify opportunities and put together a cause marketing campaign that benefits both parties. Cause marketing is catching fire. What are you waiting for? Give me a call!

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